In this post, Homes n Farms will discuss their reason for existence, their future goals, and their
content marketing and SEO strategy. In a short span of time, Homes n Farms has grown into a major real estate entity of the twin cities. We owe our success entirely to the entrepreneurial efforts of our
digital marketing provider. Thanks to their efforts, we have managed to rank on Google’s top pages for important search queries that our customers use to look for our products and services.
Homes n Farms is a real estate service in Pakistan. It focuses on Rawalpindi and Islamabad mostly, but from time to time, we post real estate updates from other cities as well.
This website bases its online marketing strategy entirely on on-page and off-page SEO strategies customized for the real estate sector of Pakistan. We have started off on great footing. It is now for us to build this portal and make it a nationwide community of real estate enthusiasts in Pakistan.
With the tourism sector of Pakistan undergoing rapid changes, we are also looking to expand our horizon and serve our international audience with relevant accommodations and lodgings options that will make their stay as comfortable as possible in this great country. More on that in another post.
Online Real Estate Marketing in Pakistan
The real estate sector of Pakistan is highly developed. The country is undergoing enormous developments under the new Imran Khan-led government. Real estate tycoons like Malik Riaz are under strictest government scrutiny the likes of which haven’t been witnessed in the history of Pakistan.
New regulations are also being finalized. Government’s anti-encroachment drive is yet another symbol of the state establishing its writ in sectors that formerly defied and even challenged it.
For new real estate investors, this is definitely good news. However, there are many investors who have invested great fortunes in projects like Bahria Town Karachi, whose future remains uncertain. However, it is expected that the end-consumers who have invested in Bahria Town and other related projects that have come under scrutiny today won’t be affected by these developments.
For real estate marketers, there is a sea of opportunities presented by Pakistan’s real estate sector. If you want to grasp these opportunities, then a good start would be to invest in a real estate website.
Make sure that your website is simple, user-friendly and search engine optimized. This ensures that Google’s crawlers can effortlessly skim the information on your website.
Always focus on high quality niche-related content on your real estate website. This cannot be stressed enough. Keep your readers in mind when
creating content. Strive to make content that is accurate, compelling, robus and well-written. Also, try to post consistently as it increases your readers’ trust for your blog or website.
Aside from high quality content, the other important task you should focus on is getting high quality links to your real estate website. Ideally, the links should be from other real estate websites in Pakistan. However, links from random, non-niche related but authoritative websites are also quite effective.
If you look at it, both backlinks and quality content complement one another. You cannot have one without the other and vice versa.
Guest posting is a very effective strategy to harness the massive potential of authoritative websites in your niche and develop high quality content that serves their audiences’ needs. In many cases, you are allowed to link back to your own website. This is one of the most effective SEO link building strategies of 2019.
In Pakistan, Zameen.com and Olx are two popular real estate portals. Zameen has a forum. Strive to be active on that forum and add genuine value to their visitors. At the same time, you can also get in touch with their administrator to check their guest posting requirements.
The same goes for any potential website where you want to guest post. It can also be the official blog of a leading newspaper of the country, like the
Express Tribune.
Olx allows you to post online real estate listings. This is another useful portal where you can give good exposure to your website. If a real estate listing doesn’t allow you to post a link in the ad description, you can attach an image to the listing and visually share your website to get some mileage.
Social bookmarks are still relevant even in 2019, so make full use of social bookmarking websites relevant to Pakistan to link back to your real estate website. At the same time, it also helps to link to your website from your favorite social networks.
If you continue this practice, then it’s not too long before you’ll discover the amazing potential of internet marketing in turning your real estate business around. Alternatively, it also helps to consult a professional to help you with your online marketing activity. I’d strongly recommend you to check out this
guest posting service, to whom we owe our great success.
